Salisbury Company Named International Marketing Agency for German Company

Jul 24, 2016 | Press

Miller Davis Agency of Salisbury has been named the international marketing agency for Elbtal Plastics GMBH & CO. KG, based in Coswig, Germany, according to an announcement by Michael Schumann, CEO and President of Elbtal Plastics.

Elbtal Plastics’ core business is swimming pool membranes, or liners, and the company is a global leader in the production of 60 mil membranes. These membranes, manufactured in a state-of-the-art facility in Coswig, are an alternative to concrete, when re-surfacing leaking, cracked pools. Made of only virgin raw materials, the membranes last twice as long as the competition.

Previously, Miller Davis functioned as the sales and marketing arm of Elbtal of America, a Division of Elbtal Plastics, selling exclusively as poolFORCE ™ in North and South America through a dealer/distributor network of certified pool professionals. The company serves both the commercial public pool and residential pool markets.

“Miller Davis understands the pool business and has the marketing experience and creativity to drive our business into new markets,” said Schumann.

Mike Miller, president of Miller Davis, said, “We are excited to expand the Miller Davis relationship with Elbtal and to work on international marketing strategies to extend Elbtal’s presence in the world.”

Elbtal Plastics does business in Europe as ELBE blue LINE®, with pool resurfacing projects at small, luxurious properties and at massive public acquatic facilities.

Located near Dresden, Germany, Elbtal Plastics has been a manufacturer of water-proofing membrane products for more than 50 years. With roots in the chemical industry since 1837, Elbtal belongs to a family-owned holding, KAP Group, with $650 million turnover and 3,000 employees. The company exports to 40 countries.

Miller Davis Agency, in business for 15 years in Salisbury, is located at 205 E. Council St. The company has partnered with some of the largest companies in the swimming pool industry, providing custom design in websites, print, digital and social media marketing.

Miller Davis a full service marketing agency, specializing in web, social media, graphic design, event planning, print, video, trade show booths, media buying, events, public relations, research and interactive media.


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