Case Study | North Carolina Transportation Museum
Modernizing The Museum That Moves You
We Think it’s a Perfect Match.
The marketing needs of the big, bold North Carolina Transportation Museum in Spencer, NC, fit perfectly with the services that Miller Davis Agency offers its clients. We are a full-service agency, and the museum uses all of our services: Social media, web design and hosting, logo design, print and digital advertising, videography, photography, public relations, event planning, signage, and more. From the smallest bookmark to a 4 x 7-foot interactive 3- D map, we are proud of our consistency in marketing “The Museum That Moves You.” We stay on target.
$22.2 million economic impact to the area
The Story In Numbers
We are all about measuring and helping our clients grow their audiences. When we look at the story of the museum in numbers, we want to stand up and shout. The museum hosts 150,000 visitors per year, often partnering with the Rowan County Tourism Authority to create packages with hotel stays. We help create a $22.2 million economic impact to the area.
“They work with us to get exactly what I am thinking.”
“Miller Davis is helping us produce high quality materials. At first, it was mostly social marketing and then we started doing more print materials with them — signs, posters, labels for large artifacts, big banners. I was pleasantly pleased with those skills. They work with us to get exactly what I am thinking.”
Kelly Alexander, Executive Director
North Carolina Transportation Museum, Spencer, NC
“allow it to meet its goals, without hiring two additional staff members.”
Experience & Creativity
Miller Davis comes to you with 25 years of experience and a creative, talented staff of award-winning designers, videographers, writers, and more. We are “out front” with marketing trends, and we are unique: Individualized account managers are assigned to each client. This means that your account manager knows you well and replies specifically to your needs, with no waste of time or energy. Then, we bring a team into the picture with all their creative ideas. The museum reports that our services allow it to meet its goals, without hiring two additional staff members.
“The museum sold 10,000 more Polar Express tickets in 2022 than anticipated.”
Around the Next Bend
We’re helping to expand the 26 museum events of 2022, as well as adding new events, such as Steam Over Spencer. The popularity of the Ice Cream Train means adding three additional Ice Cream Trains this year, and there will be more Polar Express cars to meet increasing demand for that special event. The museum sold 10,000 more Polar Express tickets in 2022 than anticipated.
“The Town of Spencer’s partnership with Miller Davis Agency over the past several years has been a transformational experience for our town.”
“The Town of Spencer’s partnership with Miller Davis Agency over the past several years has been a transformational experience for our town. Miller Davis’ support of our rebranding effort, new website design, and promotion of local events, in partnership with the NC Transportation Museum and Rowan County Tourism Development Authority, has propelled us forward in citizen engagement, tourism, and overall brand awareness.”
Jonathan Williams, Mayor
Town of Spencer, NC
Miller Davis, Inc.
305 North Lee Street
Salisbury, NC 28144
Phone: 704.637.5363
Fax: 704.637.5365
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