Simple Tips to Increase Engagement on Your Farm’s Social Media

Be authentic and care about your audience.

Start building meaningful interactions with your followers on social media. A first step towards achieving this is to respond to direct messages in a timely manner and be active in the comments section of your posts. By doing this you will become a valuable resource to your audience and in turn they will promote your brand for you.

Keep your content original.

Agritourism destinations have a unique story to share and can provide their followers with an authentic experience they don’t have in their day to day lives. Show them what’s happening on the farm with original photos and videos. They do not need to be high production value. In fact, over produced videos can tend to receive less engagement. Photos or videos shot on any smartphone of today are perfectly acceptable. You might be surprised how much engagement this original content can derive.

We encourage you to try these tips and let our Digital Marketing team know if you have any questions!