Helping Farms Tell Their Stories Helps Educate Us All
Spring is in the air, and at Miller Davis, that means we gravitate to the farm! For 12 years and counting, we’ve provided marketing for the agritourism industry, helping farmers promote their businesses and educate the public about what they do.
As more Americans focus on health and nutrition, there is increasing interest in how and where our food is grown. Farms across the country are welcoming visitors to pick their own produce, learn about farming and enjoy days packed with family fun. Agritourism has mushroomed in recent years as a way to bring in additional income and educate the public about the farming life, growing practices, nutrition and more.
Agritourism isn’t just about fresh fruits and veggies, though. Farmers have gotten into the “fun” business in a big way, offering family friendly attractions such as corn mazes, hayrides, petting zoos, gem mines, ziplines, barrel trains, climbing courses and more. They host educational tours, inviting school groups to explore the farm, have lunch in their picnic areas, and experience hands-on learning through a curriculum prepared to meet state grade-level guidelines. Farms also sell concessions and operate onsite markets where visitors can buy fresh jams and jellies, gifts and other items.
Agritourism farms have become a significant contributor to North Carolina’s $84 billion agriculture and agribusiness industry, and they continue to sprout. The number of agritourism farms has increased 89 percent in the last 10 years, with more than 1,000 N.C. farms now open to the public.
At Patterson Farm Market & Tours in Mt. Ulla, N.C., visitors look forward to picking their own strawberries in the fields in spring, exploring the pumpkin patch and winding their way through the corn maze in fall, and enjoying special attractions such as a gem mine and themed weekends throughout both seasons. Hubb’s Farm in Clinton, N.C., has operated its corn maze for a decade now, and has added fan favorites such as a mini-zipline, a house of corn where kids love to frolic, a gem mine and a giant sandbox and jump pillow. Both family-owned farms welcome classes for educational tours in both spring and fall.
Miller Davis recently helped sponsor the 12th Annual N.C. Agritourism Conference in Winston-Salem, where we met farmers from across North Carolina and a few from outside the state. It was a chance for farmers to hear from industry experts on how to keep their operations profitable, sustainable and engaging. Farmers attended sessions on health and safety practices, shared ideas for successful events and activities, talked about how to deliver exceptional customer service, and explored ideas for marketing, including social media, video and more.
Our agency offers a full array of marketing services and products to help farms tell their stories and promote their offerings. We have seen classroom tours increase as much as 25 percent in a year using our marketing plans and collateral. From websites, social media campaigns and videos to logos, promotional posters and activity booklets for children to take home, we can customize a plan to fit the marketing needs of any agritourism operation.
We love farms and marketing the farm way of life, and we get results for our clients both within and outside the agritourism industry. To learn more about our marketing services, give us a call at 704-637-5363. We’d love to see how we can help grow your business!
A Little Bit About… Jan
Jan is a digital marketing specialist at Miller Davis. Having previously worked for the agency, she returned in 2018 after holding communications and marketing roles at Delhaize America/Food Lion and Monarch. A graduate of the University of North Carolina at Chapel Hill, she is now “UNC Mom” to her son and daughter (to the dismay of her N.C. State-educated husband). Jan lives in Kannapolis with her husband and their rescue dog and cat, as well as a “spirited” guinea pig that is up for adoption to anyone remotely interested.
Miller Davis, Inc.
205 E. Council St. Suite C
Salisbury, NC 28144
Toll-free in the U.S.: 1.866.463.7883